Cover Image

Competitive success : how branding adds value /

Bibliographic Details
Main Author: Davis, John
Format: Book
Language:English
Published: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.
Subjects:
Brand name products.
Branding (Marketing)
Description
Physical Description:xxiv, 397 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470998229 (pbk.)
0470998229 (pbk.)