Flip the funnel : how to use existing customers to gain new ones /

Bibliographic Details
Main Author: Jaffe, Joseph, 1970-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2010]
Subjects:
Description
Physical Description:xviii, 286 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470487853 (cloth)
0470487852 (cloth)