Advanced brand management : managing brands in a changing world /

Bibliographic Details
Main Author:	Temporal, Paul
Format:	Book
Language:	English
Published:	Singapore : John Wiley & Sons (Asia), 2010.
Edition:	2nd ed.
Subjects:	Brand name products > Management.

Description
Physical Description:	xix, 350 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470824498 (hbk.) 0470824492 (hbk.)