Cover Image

Innovation and marketing in the video game industry : avoiding the performance trap /

Bibliographic Details
Main Author:	Wesley, David T. A.
Corporate Author:	ebrary, Inc
Other Authors:	Barczak, Gloria
Format:	eBook
Language:	English
Published:	Farnham [Surrey, England] : Gower, [2010]
Subjects:	Video games industry. Video games > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

The video game business /
by: Nichols, Randall K.
Published: (2014)

Video game marketing : a student textbook /
by: Zackariasson, Peter, 1972-, et al.
Published: (2017)

Video game law : everything you need to know about legal and business issues in the game industry /
by: Boyd, S. Gregory, et al.
Published: (2019)

Inside the video game industry : game developers talk about the business of play /

The business of indie games : everything you need to know to conquer the indie games industry /
by: Josef, Alex
Published: (2022)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

Games in the platform economy : steam's tangled markets /
by: Thorhauge, Anne Mette
Published: (2023)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

Press reset : ruin and recovery in the video game industry /
by: Schreier, Jason
Published: (2021)

A precarious game : the illusion of dream jobs in the video game industry /
by: Bulut, Ergin
Published: (2020)

The video game industry : formation, present state, and future /
Published: (2012)

Game production studies /
Published: (2021)

Game over : how Nintendo zapped an American industry, captured your dollars, and enslaved your children /
by: Sheff, David
Published: (1993)

Fun Inc. : why gaming will dominate the twenty-first century /
by: Chatfield, Tom
Published: (2010)

The media snatcher : PC/CORE/TURBO/ENGINE/GRAFX/16/CDROM2/SUPER/DUO/ARCADE/RX /
by: Therrien, Carl
Published: (2019)

8BitDo revisited : vertical competition and integration /
by: Chen, Qian, et al.
Published: (2024)

One up : creativity, competition, and the global business of video games /
by: Dreunen, Joost van
Published: (2020)

A precarious game : the illusion of dream jobs in the video game industry /
by: Bulut, Ergin
Published: (2020)

Independent videogames : cultures, networks, techniques and politics /
Published: (2021)

Opening the XBox : inside Microsoft's plan to unleash an entertainment revolution /
by: Takahashi, Dean
Published: (2002)

Gender divide and the computer game industry /
by: Prescott, Julie, 1975-, et al.
Published: (2014)

The business of gamification : a critical analysis /
Published: (2016)

The media snatcher : PC/CORE/TURBO/ENGINE/GRAFX/16/CDROM2/SUPER/DUO/ARCADE/RX /
by: Therrien, Carl
Published: (2019)

Games that sell! /
by: Walker, Mark (Mark H.)
Published: (2003)

How will a youth curfew impact China's video game industry? /
by: Lawrence, Kelsey
Published: (2021)

The ultimate history of video games.
by: Kent, Steve L.
Published: (2021)

Us and the game industry /
Published: (2014)

Writing for video game genres : from FPS to RPG /
Published: (2009)

How to become a professional video game designer.
Published: (2015)

Violence, perception, video games : new directions in game research : young academics at the clash of realities 2017-2018 /
Published: (2019)

Interactive storytelling for video games : a player-centered approach to creating memorable characters and stories /
by: Lebowitz, Josiah
Published: (2011)

How to become a video game tester aka QA tester.
Published: (2015)

Video games /
Published: (2010)

The video game explosion : a history from PONG to Playstation and beyond /
Published: (2008)

Computer game addiction /
Published: (2012)

A practical guide to indie game marketing /
by: Dreskin, Joel
Published: (2016)

Nina Huntemann discusses video games.
Published: (2015)

Narrative inquiry, netnography and interviews : triangulation in video gaming trade-in /
by: Brace-Govan, Jan, et al.
Published: (2014)

Children, gender, video games : towards a relational approach to multimedia /
by: Walkerdine, Valerie
Published: (2007)