Innovation and marketing in the video game industry : avoiding the performance trap /

Bibliographic Details
Main Author:	Wesley, David T. A.
Corporate Author:	ebrary, Inc
Other Authors:	Barczak, Gloria
Format:	eBook
Language:	English
Published:	Farnham [Surrey, England] : Gower, [2010]
Subjects:	Video games industry. Video games > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xiv, 262 pages
Bibliography:	Includes bibliographical references and index.