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Global business strategy : Asian perspective /

Bibliographic Details
Main Author: Mun, Hwi-chʻang
Format: Book
Language:English
Published: Singapore ; Hackensack, NJ : World Scientific, [2010]
Subjects:
International business enterprises > Asia.
International business enterprises > Management.
Business planning > Asia.
Table of Contents:
  • The basics of strategy
  • Alternative business models
  • Applications of business models to non-business areas
  • Extension of generic strategy
  • New models for business strategy
  • Measuring and forecasting
  • Global perspectives on strategy
  • Developing and extending analytical models
  • The grand debate over standardization strategy
  • All together now
  • Dynamic perspectives on globalization.