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The price advantage /

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Bibliographic Details
Main Author: Baker, Walter L.
Other Authors: Marn, Michael V., Zawada, Craig C.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2010]
Edition:2nd ed.
Series:Wiley finance series.
Subjects:
Pricing.
Table of Contents:
  • Introduction
  • Components of pricing excellence
  • Transactions
  • Customer value
  • Market strategy
  • Pricing infrastructure
  • Postmerger pricing
  • Price wars
  • Legal degrees of freedom
  • Lifecycle pricing
  • Pricing architecture
  • Complexity management
  • Tailored value
  • Software and information products
  • Pricing transformation
  • The Monnarch battery case.