Media generations : media allocation in a consumer-controlled marketplace /

Bibliographic Details
Main Author:	Block, Martin P., 1946-
Corporate Author:	BIGresearch (Firm)
Other Authors:	Schultz, Don E.
Format:	Book
Language:	English
Published:	Worthington, OH : Prosper Publishing, [2009]
Subjects:	Advertising > Psychological aspects. Consumers > Attitudes. Consumer behavior. Advertising media planning.

Description
Physical Description:	x, 128 pages ; 23 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9780981941516 0981941516