APA (7th ed.) Citation

Block, M. P., & Schultz, D. E. (2009). Media generations: Media allocation in a consumer-controlled marketplace. Prosper Publishing.

Chicago Style (17th ed.) Citation

Block, Martin P., and Don E. Schultz. Media Generations: Media Allocation in a Consumer-controlled Marketplace. Worthington, OH: Prosper Publishing, 2009.

MLA (9th ed.) Citation

Block, Martin P., and Don E. Schultz. Media Generations: Media Allocation in a Consumer-controlled Marketplace. Prosper Publishing, 2009.