rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Beyond usability -- affect in web browsing
  name:
    name part: Deng, Liqiong.
    role:
      role term: creator
  name:
    name part: Poole, Marshall Scott
    role:
      role term: thesis advisor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: 1 online resource.
  abstract: This research concentrates on the visual aesthetics of a website, investigating the web user's affective/emotional reactions to different designs of web homepage aesthetics and their influence on subsequent behaviors of web users. Drawing on the existing theories and empirical findings in environmental psychology, human-computer interaction, aesthetics, and marketing research literature, a research model is developed to explore the relationships between the visual aesthetic qualities of a website homepage - webpage visual complexity and order, induced emotional states in users, and users' approach behaviors toward the website. The model predicts that the visual aesthetics of a web homepage elicit specific emotional responses by provoking intrinsic feelings of pleasantness / unpleasantness, arousal, as well as motivational pleasantness / unpleasantness in web users. These elicited emotional responses, which mediate the effect of homepage aesthetic features, in turn affect web users' subsequent behaviors toward the website, such as further approaching/exploring or avoiding the website. A set of pilot studies and a main laboratory experiment were conducted to test the model and its associated hypotheses. Based on the results of pilot studies, 12 versions of a Gift website's homepage, which varied at four levels of complexity and three levels of order, were selected the stimuli materials for the main experiment. A total of 467 undergraduate students participated in the main study. During the main study, we instructed the participants to browse the homepage stimuli for a goal-oriented web search activity or an excitement/enjoyment-seeking web browsing activity, measured how they felt about the homepage and their degree of approach/avoidance tendencies toward the entire website. The results of the study generally confirmed the belief that a web user's initial emotional responses (i.e., pleasantness and arousal) evoked by the aesthetic qualities of a website's homepage he/…
  note: by Liqiong Deng.
  note: "Major Subject: Information and Operation Management"
  note: Title from author supplied metadata (automated record created 2010-03-12 12:08:51).
  note: Electronic resource.
  note: Doctor of Philosophy Texas A&M University 2006 http://hdl.handle.net/1969.1/ETD-TAMU-1829
  note: Includes bibliographical references.
  note: Text (Dissertation)
  subject:
    topic: Major Information and Operation Management
  subject:
    topic: Webpage Aesthetics
  subject:
    topic: Metamotivational State
  subject:
    topic: Webpage Order
  subject:
    topic: Motivational Valence
  subject:
    topic: Webpage Complexity
  subject:
    topic: Arousal
  subject:
    topic: Approach Tendency
  subject:
    topic: Intrinsic Valence
  identifier: http://hdl.handle.net/1969.1/ETD-TAMU-1829
  record info:
    record content source: TXA
    record creation date: 100429
    record change date: 20151201150204.0
    record identifier: in00002569269