rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: psychology of advertising
  name:
    name part: Fennis, Bob Michaël
    name part: 1968-
    role:
      role term: creator
  name:
    name part: Stroebe, Wolfgang.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 331 pages : illustrations ; 26 cm.
  table of contents: Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.
  note: Bob M. Fennis and Wolfgang Stroebe.
  note: Includes bibliographical references and indexes.
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Consumers
    topic: Attitudes
  classification: HF5822 .F456 2010
  classification: 659.101/9
  identifier: 9780415442732 (hbk. : alk. paper)
  identifier: 0415442737 (hbk. : alk. paper)
  identifier: 2009040521
  record info:
    record content source: DLC
    record creation date: 091005
    record change date: 20151201153759.0
    record identifier: in00002564142