Cover Image

Connecting with consumers : marketing for new marketplace realities /

Bibliographic Details
Main Author: Kimmel, Allan J.
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
Subjects:
Marketing.
Marketing > Technological innovations.
Marketing > Case studies.
Description
Physical Description:xvi, 333 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780199556502 (hbk.)
0199556504 (hbk.)
0199556512 (pbk.)
9780199556519 (pbk.)