APA (7th ed.) Citation

Kimmel, A. J. (2010). Connecting with consumers: Marketing for new marketplace realities. Oxford University Press.

Chicago Style (17th ed.) Citation

Kimmel, Allan J. Connecting with Consumers: Marketing for New Marketplace Realities. Oxford ; New York: Oxford University Press, 2010.

MLA (9th ed.) Citation

Kimmel, Allan J. Connecting with Consumers: Marketing for New Marketplace Realities. Oxford University Press, 2010.