Freud on Madison Avenue : motivation research and subliminal advertising in America /

Bibliographic Details
Main Author:	Samuel, Lawrence R.
Format:	Book
Language:	English
Published:	Philadelphia : University of Pennsylvania Press, [2010]
Subjects:	Motivation research (Marketing) > United States > History. Subliminal advertising > United States > History. Advertising > United States > Psychological aspects > History. Consumer behavior > United States > History.

by Samuel, Lawrence R.
Published 2010

Connect to the full text of this electronic book

eBook