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Freud on Madison Avenue : motivation research and subliminal advertising in America /

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Bibliographic Details
Main Author: Samuel, Lawrence R.
Format: Book
Language:English
Published: Philadelphia : University of Pennsylvania Press, [2010]
Subjects:
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.
Description
Physical Description:218 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780812242515 (alk. paper)
0812242513 (alk. paper)