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Return on engagement : content, strategy, and design techniques for digital marketing /

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Bibliographic Details
Main Author: Frick, Tim
Format: Book
Language:English
Published: Amsterdam ; Boston : Focal Press/Elsevier, 2010.
Subjects:
Internet marketing.
Web site development.
Description
Physical Description:xvii, 319 pages : color illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780240812830 (pbk.)
0240812832 (pbk.)