Cover Image

The relationship marketer : rethinking strategic relationship marketing /

Bibliographic Details
Main Author: Hougaard, Søren
Other Authors: Bjerre, Mogens, 1959-
Format: eBook
Language:English
Published: Berlin : Springer, [2009]
Edition:2nd ed.
Subjects:
Customer relations.
Relationship marketing.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Description based on print version record.
Electronic resource.
Physical Description:1 online resource (236 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:3642032435 (ebk.)
9783642032431
9783642032431 (ebk.)
DOI:10.1007/978-3-642-03243-1