APA (7th ed.) Citation

Hougaard, S., & Bjerre, M. (2009). The relationship marketer: Rethinking strategic relationship marketing (2nd ed.). Springer. https://doi.org/10.1007/978-3-642-03243-1

Chicago Style (17th ed.) Citation

Hougaard, Søren, and Mogens Bjerre. The Relationship Marketer: Rethinking Strategic Relationship Marketing. 2nd ed. Berlin: Springer, 2009. https://doi.org/10.1007/978-3-642-03243-1.

MLA (9th ed.) Citation

Hougaard, Søren, and Mogens Bjerre. The Relationship Marketer: Rethinking Strategic Relationship Marketing. 2nd ed. Springer, 2009. https://doi.org/10.1007/978-3-642-03243-1.