Creating preschool television : a story of commerce, creativity and curriculum /

"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a...

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Bibliographic Details
Main Author: Steemers, Jeanette
Format: Book
Language:English
Published: Basingstoke, England ; New York : Palgrave Macmillan, 2010.
Subjects:
Description
Summary:"Around the world small children are captivated by programmes produced especially for them - from stalwarts like Sesame Street to recent arrivals such as Teletubbies. Focusing on the UK and US, this book shows how the pre-school television sector has shifted from a small localised industry to a complex, commercially-driven global business"--Provided by publisher.
Physical Description:viii, 252 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230574403 (hardback)
0230574408 (hardback)