Ingredient branding : making the invisible visible /

Bibliographic Details
Main Author:	Kotler, Philip
Corporate Author:	SpringerLink (Online service)
Other Authors:	Pfoertsch, Waldemar
Format:	eBook
Language:	English
Published:	Heildelberg : Springer, [2010]
Subjects:	Markenpolitik. Produktimage. Brand name products > Case studies. Brand name products. Branding (Marketing) Branding (Marketing) > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xx, 393 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	3642042147 9783642042140
DOI:	10.1007/978-3-642-04214-0