Cover Image

The entrepreneur's guide to advertising /

Bibliographic Details
Main Author: Ogden, James R.
Other Authors: Rarick, Scott
Format: Book
Language:English
Published: Santa Barbara, Calif. : Praeger, [2010]
Series:Entrepreneur's guide (Westport, Conn.)
Subjects:
Advertising > Management.
Marketing > Management.
Entrepreneurship.
Small business.
Table of Contents:
  • What is advertising, and how does it fit into the marketing plan?
  • Outside suppliers and other sources of help
  • Brand development
  • Developing your advertising plan
  • Media basics
  • Choosing and executing your media plan
  • Crafting your message
  • Integrating other marketing communications components into your executions
  • Putting the plan together and measuring its effectiveness
  • The future for entrepreneurial advertising.