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Emerging trends, threats, and opportunities in international marketing : what executives need to know /

Bibliographic Details
Main Author: Czinkota, Michael R.
Format: Book
Language:English
Published: New York : Business Expert Press, 2009
Edition:1st ed.
Series:International business collection.
Subjects:
Export marketing.
Globalization > Economic aspects.
International business enterprises.
Ronkainen, Ilkka A.
Kotabe, Masaaki.
Description
Physical Description:xxi, 378 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1606490354 (pbk.)
9781606490358 (pbk.)
ISSN:1948-2752