Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms /

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Netessine, Serguei, Tang, Christopher S.
Format:	eBook
Language:	English
Published:	Dordrecht ; New York : Springer, [2009]
Series:	International series in operations research & management science.
Subjects:	Consumer behavior. Consumption (Economics) Electronic books.
Online Access:	Connect to the full text of this electronic book