Cover Image

Strategic market management /

Show other versions (2)
Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2011]
Edition:9th ed.
Subjects:
Marketing > Management.
Strategic planning.
Description
Item Description:Previous edition: 2008.
Physical Description:ix, 341 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470317242 (pbk.)
0470317248 (pbk.)