Aaker, D. A. (2011). Strategic market management (9th ed.). John Wiley & Sons.
Chicago Style (17th ed.) CitationAaker, David A. Strategic Market Management. 9th ed. Hoboken, N.J.: John Wiley & Sons, 2011.
MLA (9th ed.) CitationAaker, David A. Strategic Market Management. 9th ed. John Wiley & Sons, 2011.
Warning: These citations may not always be 100% accurate.