Cover Image

Selling in a new market space : getting customers to buy your innovative and disruptive products /

Bibliographic Details
Main Author: Burns, Brian G.
Other Authors: Snyder, Tom U.
Format: Book
Language:English
Published: New York : McGraw-Hill, [2010]
Subjects:
Selling.
New products.
Technological innovations.
Description
Physical Description:vi, 232 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780071636100 (alk. paper)
0071636102 (alk. paper)