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Winning market leadership : strategic market planning for technology-driven businesses /

Bibliographic Details
Corporate Authors: NetLibrary, Inc, ebrary, Inc
Other Authors: Ryans, Adrian B., 1945-
Format: eBook
Language:English
Published: Toronto ; Chichester : Wiley Canada, [2000]
Subjects:
High technology > Marketing.
Strategic planning.
Marketing > Planning.
Technologie de pointe > Commercialisation.
Planification stratégique.
Strategische planning.
Hoogwaardige technologie.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xviii, 309 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470158395 (electronic bk.)
0470158395 (electronic bk.)