Cover Image

Consumer research for museum marketers : audience insights money can't buy /

Bibliographic Details
Main Author: Wallace, Margot A., 1941-
Format: Book
Language:English
Published: Lanham : AltaMira Press, [2010]
Subjects:
Museums > Management.
Museums > Marketing.
Museums > Public relations.
Table of Contents:
  • Introduction: Observational research versus the other researches
  • Methodology
  • The hand-holders : connecting to your museum
  • Twitching on the tour
  • Sitting down
  • Turning right
  • Dress code
  • Museum goers don't get fat : tribal marketing
  • Men : another new market segment
  • Lunchtime stories
  • Taking photos
  • Early birds
  • Shopping for memories
  • Handheld children : the new demographic
  • Long lines and smiles
  • Queue-less in the lobby
  • Frail and hardy
  • What the guards see
  • The folks from Kazakhstan and other global changes
  • Shout out for the library
  • Insights and the performing arts
  • Velcroed at the ticket window
  • The upside of intermission
  • Epilogue.