Consumer research for museum marketers : audience insights money can't buy /

Bibliographic Details
Main Author:	Wallace, Margot A., 1941-
Format:	Book
Language:	English
Published:	Lanham : AltaMira Press, [2010]
Subjects:	Museums > Management. Museums > Marketing. Museums > Public relations.

Description
Physical Description:	vi, 179 pages ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780759118089 (cloth : alk. paper) 0759118086 (cloth : alk. paper) 9780759118096 (pbk. : alk. paper) 0759118094 (pbk. : alk. paper) 9780759118102 (electronic) 0759118108 (electronic)