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Shopper marketing : how to increase purchase decisions at the point of sale /

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Bibliographic Details
Other Authors: Stahlberg, Markus, Maila, Ville
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2010.
Subjects:
Advertising, Point-of-sale.
Marketing.
Consumers > Decision making.
Shopping > Decision making.
Description
Item Description:Includes index.
Physical Description:xi, 244 pages : illustrations ; 25 cm.
ISBN:9780749457020
0749457023