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ESPN : the company : the story and lessons behind the most fanatical brand in sports /

Bibliographic Details
Main Author: Smith, Anthony F.
Other Authors: Hollihan, Keith
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2009]
Subjects:
Television broadcasting of sports > History.
ESPN (Television network) > History.
Description
Physical Description:xxiv, 232 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470542118 (cloth)
047054211X (cloth)