rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Command attention
    sub title: promoting your organization the Marine Corps way
  name:
    name part: Oliver, Keith.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mdu
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvi, 148 pages, 12 unnumbered pages of plates : illustrations ; 22 cm.
  table of contents: Acknowledgments : lotsa help along the way -- 1. It starts with an attitude : getting your head in the game -- 2. Telling it to the Marines : internal information -- 3. Reaching "the public" : external information -- 4. Going face to face : community relations -- 5. Special opportunities : exploiting your whole toolkit -- 6. The professionals : some warriors do this for a living -- 7. Shiny new toys : information age hardware and concepts -- 8. Still worth 1,000 words : every picture tells a story -- 9. For PAOs only : surviving and thriving in a niche role -- 10. Outtakes and bloopers : nobody's "perfekt" -- Appendix 1. Aggressiveness 101 -- Appendix 2. A General say to "open it up" with the media -- Appendix 3. Plenty busy back home -- Appendix 4. Embedded media can't do it all -- Appendix 5. Lots to do - with or without the spotlight -- Appendix 6. "Associate" is a verb -- Appendix 7. A word about balance and quality of life.
  note: Keith Oliver ; foreword by Joe Galloway.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    name:
      name part: United States.
      name part: Marine Corps
    topic: Public relations
    genre: Handbooks, manuals, etc
  subject:
    topic: Public relations
    genre: Handbooks, manuals, etc
  classification: VE23 .O45 2009
  classification: 659.2
  identifier: 9781591146452 (alk. paper)
  identifier: 1591146453 (alk. paper)
  identifier: 2009025844
  record info:
    record content source: DLC
    record creation date: 090625
    record change date: 20151113121416.0
    record identifier: in00002537288