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Googled : the end of the world as we know it /

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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Bibliographic Details
Main Author: Auletta, Ken
Format: Book
Language:English
Published: New York : Penguin Press, 2009.
Subjects:
Google (Firm)
Internet industry > United States.
Web search engines > United States > History.
Internet searching.
Table of Contents:
  • Messing with the magic
  • Starting in a garage
  • Buzz but few dollars
  • Prepping the Google rocket
  • Innocence or arrogance?
  • Google goes public
  • The new evil empire?
  • Chasing the fox
  • War on multiple fronts
  • Waking the government bear
  • Google enters adolescence
  • Is "old" media drowning?
  • Compete or collaborate?
  • Happy birthday
  • Googled
  • Where is the wave taking old media?
  • Where is the wave taking Google?.