The travel marketer's guide to social media and social networks : sales and marketing in a web 2.0 world /

Bibliographic Details
Main Author:	Green, Cindy Estis
Corporate Authors:	Foundation of the Hospitality Sales and Marketing Association International, HSMAI Foundation, Travel Industry Association of America
Format:	Book
Language:	English
Published:	Washington, D.C. : HSMAI Foundation and The Travel Industry Association, [2007]
Subjects:	Internet marketing. Internet advertising. Electronic commerce > Marketing. Online social networks. Web 2.0.

Description
Item Description:	Provides "Spotlight on" articles on companies that have launched social media resources. The companies are: Starwood Hotels & Resorts, Southwest Airlines, TripAdvisor, Delta Airlines, Hawaiian Airlines, Hilton Hotels, Yahoo! Travel, Philadelphia, Pa.
Physical Description:	170 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.