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Testimonial advertising in the American marketplace : emulation, identity, community /

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Bibliographic Details
Other Authors: Schweitzer, Marlis, Moskowitz, Marina, 1968-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2009.
Edition:1st ed.
Subjects:
Advertising > United States > History.
Advertising > United States > Psychological aspects.
Online Access:Contributor biographical information
Publisher description
Table of contents only
Description
Physical Description:viii, 240 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0230615600
9780230615601