Cover Image

Global political marketing /

Bibliographic Details
Other Authors: Lees-Marshment, Jennifer, Strömbäck, Jesper, Rudd, Chris
Format: Book
Language:English
Published: London ; New York : Routledge, 2010.
Series:Routledge research in political communication ; 3.
Subjects:
Public relations and politics.
Communication in politics.
Marketing > Political aspects.
Campaign management.
Political campaigns.
Description
Physical Description:xvi, 301 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415427223 (hbk)
9780415427227 (hbk)
0203869338 (ebk)
9780203869338 (ebk)