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Books for sale : the advertising and promotion of print since the fifteenth century /

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...

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Bibliographic Details
Other Authors:	Myers, Robin (Book trade historian), Harris, Michael, 1938-, Mandelbrote, Giles
Format:	Book
Language:	English
Published:	New Castle, DE : London : Oak Knoll Press ; British Library, 2009.
Series:	Publishing pathways.
Subjects:	Books > Marketing > History. Selling > Books > History. Booksellers and bookselling > History. Book industries and trade > History.

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