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Books for sale : the advertising and promotion of print since the fifteenth century /

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Prov...

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Bibliographic Details
Other Authors: Myers, Robin (Book trade historian), Harris, Michael, 1938-, Mandelbrote, Giles
Format: Book
Language:English
Published: New Castle, DE : London : Oak Knoll Press ; British Library, 2009.
Series:Publishing pathways.
Subjects:
Books > Marketing > History.
Selling > Books > History.
Booksellers and bookselling > History.
Book industries and trade > History.
Description
Summary:"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
Physical Description:xvi, 191 pages : illustrations, maps ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781584562658 (Oak Knoll : alk. paper)
158456265X (Oak Knoll : alk. paper)
9780712350853 (British Library : alk. paper)
0712350853 (British Library : alk. paper)