Upstarts : how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2010]
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| Subjects: |
Table of Contents:
- Extreme collaborators : building cooperative tribes to compete
- Technology mavens : technology is the great enabler and the best differentiator
- Game changers : disrupting the status quo and altering the playing field
- Market insiders : marketing fast and furiously to their own generation
- Brand builders : a brand is dialogue, not a monologue
- Social capitalists : capitalism and social mission make a lovely couple
- Workplace renegades : redefining the world of work
- Morph masters : Knowing how to morph, scale, and grow up
- The future of upstarts
- Upstarts survey
- Expert advice for upstarts from rock star entrepreneurs.