The next big thing : spotting and forecasting consumer trends for profit /

Bibliographic Details
Main Author:	Higham, William
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, 2009.
Subjects:	Consumer behavior > Forecasting. New products. Sales forecasting.

Description
Physical Description:	ix, 261 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749454500 (alk. paper) 0749454504 (alk. paper)