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Repositioning : marketing in an era of competition, change, and crisis /

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2010]
Subjects:
Positioning (Advertising)
Competition.
Strategic planning.
Marketing.
Description
Physical Description:iv, 217 pages ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780071635592 (hbk.)
0071635599 (hbk.)