Designing brand identity : an essential guide for the entire branding team /

Bibliographic Details
Main Author:	Wheeler, Alina
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Edition:	3rd ed.
Subjects:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products.

Description
Physical Description:	ix, 310 pages : illustrations (chiefly color) ; 29 cm.
Bibliography:	Includes bibliographical references (pages 292-293) and index.
ISBN:	9780470401422 (cloth) 0470401427 (cloth)