Women want more : how to capture your share of the world's largest, fastest-growing market /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
HarperBusiness,
[2009]
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- The world's most demanding consumers
- The archetypes and life stages
- Brands that understand
- Food: answering the daily question, "what's for dinner?"
- Fitness: still looking for a holistic solution
- Beauty: the next product needs to do it!
- Apparel: always hunting, never satisfied
- Categories of greatest dissatisfaction: financial services and healthcare
- The low-growth economies: Europe and Japan
- The optimistic economies: BRIC, Mexico, and the Middle East
- Women want more for the world
- Conclusion: women ascendant: a future of parity, power, and influence.