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The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

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Bibliographic Details
Main Author: Salinas, Gabriela
Format: Book
Language:English
Published: Chichester, U.K. : Wiley, [2009]
Subjects:
Branding (Marketing)
Brand name products.
Valuation.
Description
Physical Description:xxviii, 420 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780470740316 (cloth)
0470740310 (cloth)