Manager's guide to marketing, advertising, and publicity /

Macmillan dictionary of marketing & advertising /
by: Baker, Michael J., 1935-
Published: (1984)

Nontraditional media in marketing and advertising /
by: Blakeman, Robyn, 1958-
Published: (2016)

Organizing for marketing/advertising success in a changing business environment /
by: Buell, Victor P.
Published: (1982)

Gamified approaches to advertising and marketing communication /
Published: (2026)

Creative marketing communications : a practical guide to planning skills and techniques /
by: Yadin, Daniel L.
Published: (1998)

Advertising, promotion & supplemental aspects of integrated marketing communications /
by: Shimp, Terence A.
Published: (2003)

Consumer marketing & advertising 2026 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2026)

Check lists of advertising essentials /
by: Larrabee, C. B. (Carroll Burton), 1896-1983
Published: (1950)

Consumer marketing & advertising 2024 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2023)

Social marketing : promoting the causes of public and nonprofit agencies /
by: Fine, Seymour H.
Published: (1990)

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy /
by: Rapp, Stan
Published: (1987)

Developing narrative advertising and marketing discourse in the AI era /
Published: (2026)

StreetSmart marketing /
by: Slutsky, Jeff, 1956-
Published: (1989)

Lessons from a chief marketing officer : what it takes to win in consumer marketing /
by: Kirk, Bradford C.
Published: (2003)

Promotion management and marketing communications /
by: Shimp, Terence A.
Published: (1990)

Marketing and PR media planning /
by: Jefkins, Frank William
Published: (1974)

Marketing productivity analysis /
by: Sevin, Charles H. (Charles Henry), 1910-
Published: (1965)

Bottom-up marketing /
by: Ries, Al
Published: (1989)

Effective advertising strategies for your business /
by: Li, Cong
Published: (2014)

Global marketing and advertising : understanding cultural paradoxes /
by: Mooij, Marieke K. de, 1943-
Published: (2005)

Global marketing and advertising : understanding cultural paradoxes /
by: Mooij, Marieke K. de, 1943-
Published: (1998)

Marketing communications ; decision-making as a process of interaction between buyer and seller.
by: Crane, Edgar
Published: (1972)

Guerilla marketing in 30 days /
by: Levinson, Jay Conrad
Published: (2009)

A reader in marketing communications /
Published: (2005)

100 smartest marketing ideas ever /
by: Crall, Mitzie Keen
Published: (2004)

Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing /
by: Levinson, Jay Conrad
Published: (2008)

Focus groups : a guide for marketing & advertising professionals /
by: Templeton, Jane Farley
Published: (1987)

Marketing communication ; modern promotional strategy /
by: Webster, Frederick E.
Published: (1971)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig
Published: (2015)

Search engine advertising : buying your way to the top to increase sales /
by: Lee, Kevin
Published: (2009)

Problems in marketing /
by: Copeland, Melvin Thomas, 1884-1975
Published: (1927)

Marketing communications /
by: Pelsmacker, Patrick de, 1957-
Published: (2001)

Guerrilla marketing online : the entrepreneur's guide to earning profits on the Internet /
by: Levinson, Jay Conrad
Published: (1997)

Connected marketing : the viral, buzz and word of mouth revolution /
Published: (2006)

Marketing information and decision systems : coming of age in the '70's /
by: Montgomery, David B. (David Bruce)
Published: (1973)

Prove it before you promote it : how to take the guesswork out of marketing /
by: Cuno, Steve, 1954-
Published: (2009)