Cover Image

Manager's guide to marketing, advertising, and publicity /

Bibliographic Details
Main Author: Callen, Barry
Format: Book
Language:English
Published: New York : McGraw Hill, [2010]
Series:Briefcase book.
Subjects:
Marketing.
Advertising.
Publicity.
Description
Item Description:Includes index.
Physical Description:xviii, 250 pages : illustrations ; 23 cm.
ISBN:9780071627962 (pbk.)
0071627960 (pbk.)