rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Gen buY
    sub title: how tweens, teens, and twenty-somethings are revolutionizing retail
  name:
    name part: Yarrow, Kit
    name part: 1958-
    role:
      role term: creator
  name:
    name part: O'Donnell, Jayne.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 2009
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 250 pages ; 24 cm.
  table of contents: Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
  note: Kit Yarrow, Jayne O'Donnell.
  note: Includes bibliographical references and index.
  subject:
    topic: Young adult consumers
    topic: Attitudes
  subject:
    topic: Generation Y
    topic: Attitudes
  subject:
    topic: Marketing
  classification: HF5415.332.Y66 Y37 2009
  classification: 658.8/340835
  identifier: 9780470400913 (cloth)
  identifier: 0470400919 (cloth)
  identifier: 2009017419
  record info:
    record content source: DLC
    record creation date: 090504
    record change date: 20151111075420.0
    record identifier: in00002521053