Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail /

Bibliographic Details
Main Author:	Yarrow, Kit, 1958-
Other Authors:	O'Donnell, Jayne
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2009]
Edition:	1st ed.
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Marketing.

Description
Physical Description:	xx, 250 pages ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470400913 (cloth) 0470400919 (cloth)