The art of choosing /
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Twelve,
2010.
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| Edition: | 1st ed. |
| Subjects: |
| Summary: | Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose. |
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| Physical Description: | xiii, 329 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [277]-315) and index. |
| ISBN: | 9780446504102 0446504106 |