Cover Image

The distribution trap : keeping your innovations from becoming commodities /

Bibliographic Details
Main Author: Thomas, Andrew R.
Other Authors: Wilkinson, Timothy J.
Format: Book
Language:English
Published: Santa Barbara, Calif. : Praeger/ABC-CLIO, [2010]
Subjects:
Distributors (Commerce)
Dealers (Retail trade)
New products > Marketing.
Description
Physical Description:x, 174 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780313365522 (hbk. : alk. paper)
0313365520 (hbk. : alk. paper)
9780313365539 (ebook)
0313365539 (ebook)